Archive for the ‘Marketing’ Category

 

Letting Go of Students

May 9th, 2013

I’ve often blogged ideas and advice for growing your studio, and in the past few years I’ve managed to triple my load of piano students. You may find it odd that this spring, I’ve actually decided to let go of my private lesson students and move solely to group lesson teaching. Yup — I’m downsizing. It was a [...]

Read full article | No Comments »

The Phone Interview

April 29th, 2013

Spring is here and the phone is ringing! As I respond to the many phone calls I have received about studying piano, I was inspired to do a little research on how to best handle the phone interview. Even though many of my first contacts come through email, I always make a phone call before [...]

Read full article | 2 Comments »

Preparing for a Performance: Picking Repertoire

March 9th, 2013

As a piano teacher, I have found that one of the most effective motivational tools in encouraging my students to practice is by providing them with performnce opportunities throughout the year so that they have something that they are always working toward. In the next few weeks, I’ll be assigning pieces for our end-of-the-year recital, and [...]

Read full article | No Comments »

undertaking new adventures

February 24th, 2013

When it comes to running my studio, I am always looking for the next big challenge. Just when I’ve taken my business to the next level, I’m ready to tackle something new and a little bit scary. Taking a look back, here are some of the adventures I’ve experienced in the last two years: leaving [...]

Read full article | No Comments »

Yoga, Anyone?

February 15th, 2013

I have been a rabid fan of yoga for almost 12 years now, and I give it a lot of credit for the improvements I have made as a musician since then. When I first began studying piano, I was a typical voice student… full of feeling, but a little challenged by the kind of [...]

Read full article | 2 Comments »

Motivating Your Students by Inspiring Them

February 9th, 2013

In a recent music teachers workshop, a professor from our local university’s music department gave an excellent presentation on the topic of motivating your students. I imagine this is something every studio owner struggles with, and since students who aren’t motivated have a tendency not to progress and not to enjoy what they’re doing, this [...]

Read full article | No Comments »

Building a Strong Parent-Base

January 9th, 2013

I believe that in order for my students to be successful, and in order for them to become long-term students, the most important thing I can do is have a strong and broad base of parents. The parents must be willing to invest a great deal of time into getting them to lessons and practicing [...]

Read full article | 1 Comment »

The Elevator Conversation

December 26th, 2012

Recently I was at a doctor’s appointment and was asked what I do for a living. I told my doctor I taught piano. He was very interested and asked many questions, which is typically the response I get whenever I share about my profession. However, as I later reflected on the conversation, I thought that [...]

Read full article | 1 Comment »

Holidays in the Studio: Christmas

December 9th, 2012

I love the holidays and the opportunities it presents for me as a studio owner. Last month, I shared some of the ways that I use Halloween in all its glory to generate some performance and marketing opportunities at my studio. With Christmas fast approaching, I’ve switched out my pumpkin and witch practicing stickers for the likes of [...]

Read full article | 1 Comment »

Holidays in the Studio: Halloween

November 9th, 2012

The holidays are the perfect time to utilize fun and original ideas and enhance performances, lessons and even marketing. Halloween is a popular, kid-friendly holiday that lends itself to some exciting opportunities for the studio. Performances This year my collaborative fall recital with other teachers in my local association fell three days before Halloween. The students that performed from my [...]

Read full article | 1 Comment »