Archive for the ‘Marketing’ Category

 

Four ‘Asks’ To Grow Your Studio

July 1st, 2010

Now is the time to take active steps to add students for your teachers. Acting now gives you time to implement solutions based on what responses you get to ‘The Four Asks.‘
What are these mysterious questions?
1. Ask teachers if they want more students.

It’s possible your teachers would like to expand the number of students they [...]

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Turn Summer Down Time Into “Up Time”

June 2nd, 2010

As we know well, the transition to summer often interrupts the flow of our studio. There are issues around student/family vacation schedules, vacations for staff.
There’s even that ‘lack of dedication’ from students and others that’s common when warm whether and outdoor activities sing their siren song. After a year of hard work, it’s certainly understandable. [...]

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jumpstart your studio this spring

May 3rd, 2010

As a studio owner, it pays to be “mindful of your business investment.”
As a teacher & business owner, I always knew when spring arrived; it seemed students, well, were a tiny bit less interested in practicing and more involved in finding things to do outdoors.
How can you help teachers manage this issue? Missed lessons and [...]

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Springtime is Recital Time!

April 2nd, 2010

Spring Means Performances
Giving your students the opportunity to perform is a great way to highlight progress, in addition to getting parents and others out to see what is happening at your studio. This article will touch on ways you might organize the recital as an opportunity to promote your studio, and to encourage and inspire [...]

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Part 2 Marketing: Utilizing Community

March 8th, 2010

We all know the feeling we get from being a part of something great. It can be as simple as participating in a club or working together with a group of people for a common cause. This leads me into the next marketing strategy that Curves Founder and CEO, Gary Heavin shared with me, Utilizing [...]

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Shakespeare And Your Studio: Advertising

March 7th, 2010

To do or not to do. Is that a question?
Advertising is critical for many businesses, but spending precious dollars on ads that don’t work is a waste. What are the best ways to target your audience? This post addresses common ideas, but your own experience may guide you in other directions. Consider this a starting [...]

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Marketing Strategy #1

January 31st, 2010

In the next month or so I would like to discuss in depth the marketing strategies shared with me from Gary Heavin founder and CEO of Curves for Women.  Some may ask, “How can you relate a music studio to a fitness franchise?”  This answer is simple as there are many similarities between the [...]

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Make Holidays Work For You

December 11th, 2009

It’s not unusual for the holidays to be a “down time” for studios. Here are some ideas that might turn these otherwise quiet days into positive energy and help build your business.
Consider this blog posting “timely,” since the the holiday break for schools is rapidly approaching. There may be an opportunity to implement some of [...]

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Lookin’ Good – Program And Performance Essentials

November 18th, 2009

One way to get the positive attention of parents, students and relatives is to make sure that any performance is presentedin the best way possible. This means paying attention to all the performance details along with having a professional printed program. Here are some tips that might give you additional ideas.
On the one hand, they [...]

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Want More Students? Fresh Ideas! (2)

October 25th, 2009

This is Part 2 of the content around growing your studio. We at Studio Helper want to jump start your thinking. Truth: I’ve had enough thoughts that there will even be a “Part 3 of 2” down the road.
This article focuses on ideas that may help your web marketing and use of email succeed.
The goal: [...]

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