When I wrap up another year of lessons, I always like to send out a studio report to my current students, and post a link to it on my website and studio Facebook page for prospective students to see. I do this for many reasons. At the end of the year, some students [...]

One of my goals as a piano teacher–and probably one of the goals of many teachers and studio owners out there–is to avoid student turnover.  I understand that many students who quit piano at a young age will go on to have regrets as adults for not sticking with music lessons longer, which I find [...]

I recently came upon an article entitled 10 Tips for Engaging a Volunteer Community. The article piqued my interest and led me to Jeffery Cufaude’s blog. Here is a quick summary of his work;
Jeffrey Cufaude is an architect of ideas …custom-designing keynotes, workshops, and leadership conferences that promote learning and community.
What most impresses me about [...]

Owning your own studio can be a bit lonely.  Especially if your studio is small, and you don’t have other employees and aides with whom you interact regularly.  But being a studio owner doesn’t need to be isolating.  There are many professional organizations out there that can provide opportunities for comraderie and collaboration and the reasons [...]

Two common struggles of teachers/studio owners are motivating students and keeping students long-term.   These are, of course, related to each other.  A student who isn’t motivated to practice his instrument probably isn’t enjoying the experience and isn’t progressing, and it’s likely that it won’t be long before his family feels the investment is a waste of money and [...]

A few months ago I wrote a blog post about ways to communicate with your customers.  I will now focus on specific ways the Internet alone makes contact with our clients simple and effective.  I firmly believe that keeping the lines of communication with our business contacts open not only results in a long-term relationship with our customers [...]

Most readers of this blog–like me–have probably gone to a lot of trouble to advertise your studio.  When I first moved to Wisconsin, I paid for a huge ad in the paper, stuffed mailboxes with coupons, and hung flyers at every business in town that allowed them.  No one called.  After a few months of this, I put [...]

Last spring as I made the decision to double the size of my studio, I displayed our phone number prominently on our website’s header and throughout the site. It worked wonders, because all of the sudden I was flooded with calls from prospective students and parents.
However, I continued to receive a generous amount of emails [...]

I am constantly looking for ways to generate income while providing excellent service. This year I plan to offer “one stop shopping” for my students on my web site. I am exploring several affiliate programs that will allow me to earn income based on their purchases.

While talking with a friend this weekend, I was asked to give my job description.  Hmmm… where to start?
We as teachers and business owners not only manage, promote, and create our studios… we fulfill a job description so extensive, anyone would be amazed.
Are you a planner?  Then you are the events, lesson, & class schedule [...]