Last blog entry I discussed how I communicate with clients, faculty, and staff at my music school, Brooklyn Music Factory. This entry is going to be a follow up pointing out what seems to have worked and what seems to have failed for us. Assessing regularly your system of communication and outreach is vital, I [...]

Lately I have become obsessed with social media and how I can use it to better and more efficiently communicate with my clients. In my case, I run a music school in Brooklyn, NY (www.BrooklynMusicFactory.com) and so I am in regular communication with about 60 registered students and parents. Let’s review briefly the traditional ways [...]

Keep in touch with your students.  You could call them your customers, since managing a studio is running a business.  But whether you call them customers, or simply your students, there is one important way to make sure you keep in touch with their needs:  Always keep in mind that behind that email address, that [...]

It’s important for any business to keep in touch with its community, which includes all its current and potential customers.  Your community may be your neighborhood, or your metropolitan area, or your online community, or any of the above.
We’re going to look at ways to keep in touch.  Speaking of which, this blog is interactive, [...]

Think about distinguishing your studio from others by providing services that individual teachers can’t offer by themselves.  Even if your teachers are basically renting teaching space from you, everyone can benefit from a few coordinated events.
Such events can help make students feel that they are part of something bigger than just taking lessons from their [...]

Now is the time to take active steps to add students for your teachers. Acting now gives you time to implement solutions based on what responses you get to ‘The Four Asks.‘
What are these mysterious questions?
1. Ask teachers if they want more students.

It’s possible your teachers would like to expand the number of students they [...]

As we know well, the transition to summer often interrupts the flow of our studio. There are issues around student/family vacation schedules, vacations for staff.
There’s even that ‘lack of dedication’ from students and others that’s common when warm whether and outdoor activities sing their siren song. After a year of hard work, it’s certainly understandable. [...]

As a studio owner, it pays to be “mindful of your business investment.”
As a teacher & business owner, I always knew when spring arrived; it seemed students, well, were a tiny bit less interested in practicing and more involved in finding things to do outdoors.
How can you help teachers manage this issue? Missed lessons and [...]

Spring Means Performances
Giving your students the opportunity to perform is a great way to highlight progress, in addition to getting parents and others out to see what is happening at your studio. This article will touch on ways you might organize the recital as an opportunity to promote your studio, and to encourage and inspire [...]

We all know the feeling we get from being a part of something great. It can be as simple as participating in a club or working together with a group of people for a common cause. This leads me into the next marketing strategy that Curves Founder and CEO, Gary Heavin shared with me, Utilizing [...]