Written by: Rachel Rambach
Social media has been a key component in the growth of my studio. In fact, I’ve never actually done any “traditional” marketing such as print ads, fliers, and so on. I jumped on the Facebook/Twitter/LinkedIn bandwagon long before it was almost a necessity, and it has most definitely paid off.
But there are some things to consider when using social media to promote your studio. Here are three key questions to ask, along with my thoughts on each.
- What kind of information should I share? My studio’s presence on the aforementioned social media sites is dynamic, meaning I add content on a daily basis. Of course there is the basic description, contact information, and services provided, but I don’t stop there. I share stories, successes, pictures, student quotes, and anything else that I think might capture the attention of a potential student or parent.
- Do I have permission to use my student’s images, videos, and names? This question is critical to your social media policy, as you can find yourself in hot water if you use any of the above without permission. Each year on my annual student survey, I include this: “Do I have permission to feature pictures/and or videos of this student (using first name only) on my studio website and or social networking site such as Facebook?” Then I give three options: 1) Yes; 2) Please ask permission on a case-by-case basis; and 3) No. I have been pleasantly surprised to find that most parents and students check the “Yes” box.
- Should I allow students and their families to follow me on Facebook? The answer will vary from teacher to teacher, most likely. My studio is a very tight-knit, casual one, so I don’t have any problem accepting friend requests from older students and teachers. However, I know other teachers who have a strict policy against this. Either way, I highly recommend creating a business page which anyone can “like” and follow. And as is always the case, think carefully about anything you post online.
It’s hard to imagine what running a business was like before the advent of the internet and social media sites. I love being able to connect on a personal level with current and future clientele, and the feedback I’ve received (as well as students gained) confirms its effectiveness. What other questions would you add to the must-ask list when it comes to social media and your studio?