The Fall season is here, and the new school year is beginning. Now is the time for you to implement your strategies for the new school year. Studio Helper is always willing to assist you, continuing to improve each month, thanks to your valuable feedback. And remember, you can contact our support department by phone Monday - Friday at 1-800-517-2811 ext.2 between the hours of...
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When I first opened my studio, I skipped many of the traditional marketing techniques — newspaper ads, direct mail, fliers around town.
Instead, I turned to technology (website, Facebook and Twitter) and relied heavily on word of mouth. However, there was one old school method that I did utilize, and still swear by to this day.
With all of the new technology at our fingertips today, business cards may seem like a thing of the past. However, in my experience, they have been and continue to be extremely effective in making valuable connections (colleagues, clients and customers alike). My personal business card strategy is completely DIY…but it works!
In the last of this three-part series, I will review ideas from Marienne Uszler’s book, That’s a Good Question…How to Teach by Asking Questions. To begin, start by examining your own teaching either by audio or video recording yourself, or by simply taking notes and being aware of how you interact with students by asking questions. Do you do all of the talking? Do you allow time for the student to answer? Do you listen to the student’s answer? What types of questions do you employ, closed or open?
Summer is almost over, and the Fall season is around the corner. Studio Helper is continuing to improve each month, thanks to your valuable feedback. Here is a list of the Features we released in July, 2012. New Feature: You can now see the email history for messages sent directly from the People List. New Feature: We added Ryal to the currency list. New Feature: To help improve the speed of the...
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Due to moving around a couple of times through the years, I have had to build my studio from the ground up three times. Each time it has been quicker and easier to do so, due to the trial and error of my previous times, and also through a bit of business savvy that has been passed to me through mentors and friends. As teachers or musicians, we know how to do what we are good at – teaching and creating music – but what about the exposure we need to share our passions? You can be the best teacher out there, but if no one knows you exist, you’re still going to be lacking students.
There are a few gems in the online world that have not only taken me from zero to 32 hours of teaching within six months, but have ensured an ongoing online presence and waiting list. I know that a lot of people think that word of mouth is the best form of advertising, and of course, I agree that it is extremely effective. However, in this day and age, everyone uses the internet to search for anything they need, whether it be information, services, or shopping. Why not capitalize on it with the following online marketing tips and watch your studio grow?