The other day I was browsing websites for online piano teachers. I’m hoping to open up my schedule to students online via Skype, so I’m searching for websites that might help me kick-start this practice. For the most part, I noticed teachers are charging the going rate, which made me happy, but one website really shocked me. I won’t bother to link it here, because I...

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First piano lessonSummer is the time when many families begin to consider what activities they will be enrolling their children in for the fall. Potential clients will be calling and e-mailing, checking out your website, and asking for word-of-mouth referrals.


Now is the time you’ll want to make sure that you are communicating to families what YOU have to offer.Here are some things you will want to think through when it comes to selling yourself — and telling others what sets your studio apart.

1. Your credentials. Do you have a degree in your field? Do you participate in ongoing education? Have you been running a studio for years on end?

By Alyssa Cowell Music lessons are a valuable tool for developing growing minds, honing fine motor skills, finding a creative outlet for self-expression, and a myriad other personal benefits for young and old alike. Families who sign up for music lessons are making an investment in their child’s education, and should make sure they are getting the most out of that investment:   Music Theory as a part...

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Creating Digital ProductsBeing a studio owner — a small business owner of any kind, really — is challenging. Your income is not always guaranteed month to month, and there are only so many hours in the day during which you (and your employees, if you have any) can work with students.

It didn’t take long after opening my studio doors back in 2007 to realize this. I had started a blog related to my music therapy and teaching work, so I decided to take it a step further and create a digital product to try selling.