Marketing

Now that Fall is here, no doubt you are planning for your recital. The recital is probably the best marketing event you do all year. Everyone gets to see all your kids progress, they go home, and they tell their friends. Then they call you wanting to take lessons. Great! You can up your game by doing a few things to make it easier for possible...

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Every once in awhile, a student will ask me a question that seems like it should be easy to answer but isn’t. Recently, I had a young vocalist ask me who my favorite singer is. The follow-up question: “Why are they the best?” got me thinking a little bit more. The student in question is young, and while it is flattering to think that she considers...

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A couple times a year I have an adult student (usually) come to a crisis point in their lessons. Frustrated they always tell me that they think they are not doing well and are even regressing; losing skills and knowledge where they used to be strong. This is something that happens to all students regardless of age or skill level. It is important to let students...

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There comes a point in every students’ learning when practice becomes arduous and stale. This can happen to any student at any age or skill level. Often hectic work or school schedules leave little time for practice making it feel like a chore, or students plateau at times and feel as if they are not making progress. The plateau often happens at the intersect of...

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Ever since companies like Napster, pirated music has created a standard of music listening that is free to consumers. As a result, consumers have valued music less and less. Bands and artists used to make all their money from CD’s and tapes and would further that revenue through concerts and performances. Nowadays, everyone has access to streaming apps such as Spotify, Pandora, Youtube, Apple Music and...

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