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Business Development Tag

23 Mar

Update and Innovate Your Studio!

by admin
in Performance, Program Development
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“The best way to get started is to stop talking and start doing.” – Walt Disney

Recently I attended the 2013 Music Teachers National Association annual conference, held at Disneyland Resort. Among the many highlights of the conference were master classes, concerts, young artist competitions, invigorating sessions, exhibitor showcases, and connecting with colleagues from around the nation. There was so much packed into the five-day conference that my head was spinning by day two! However, my big “take-away” was from a session given by Karen Thickstun, a nationally certified teacher of music from Indiana.

Karen presented a session on Lessons Learned from Disney. We can learn so much from Walt Disney’s entrepreneurial skills. He was an innovator in animation and theme park design. He stretched the boundaries of possibility during his lifetime. In addition to being an innovator, he paid impeccable attention to quality. He wanted only the best. For instance, when hiring musicians for the orchestra, he hired the absolute best, never skimping on quality.

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09 Jan

Building a Strong Parent-Base

by cconrad
in Marketing, Policies and Procedures, Program Development
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I believe that in order for my students to be successful, and in order for them to become long-term students, the most important thing I can do is have a strong and broad base of parents. The parents must be willing to invest a great deal of time into getting them to lessons and practicing with them at home. Lessons of any sort are a commitment not just on the part of the child, but on the part of a parent, too. The happier your parents are, the more likely you are to develop a long-lasting relationship with the student. Parents are integral to the success of your studio.

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26 Dec

The Elevator Conversation

by admin
in Hiring Staff, Marketing, Program Development, Staff Management
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Recently I was at a doctor’s appointment and was asked what I do for a living. I told my doctor I taught piano. He was very interested and asked many questions, which is typically the response I get whenever I share about my profession. However, as I later reflected on the conversation, I thought that perhaps I could have been more savvy. I often get too wordy and perhaps go into details that are unnecessary and time-consuming.

The experience prompted me to brush up on my “elevator conversation.” An elevator talk is a powerful, compelling, but concise explanation of what you do (or if you are looking for a job, what you want to be doing). Additionally, it can be crafted for different audiences or events, such as interviews or conferences. Its title refers to the length of an elevator ride, meaning that it lasts for about 20 – 30 seconds. Within that time, one should be be able to give the “big picture” about their business that is memorable and clear, sparking curiosity. The goal is for the person with whom you’re speaking to say, “tell me more!”

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23 Nov

Giving Thanks to Your Customers

by admin
in Performance, Policies and Procedures, Program Development
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“Gratitude is the best attitude.” ~Author Unknown

The holiday season is a time for giving thanks. Do your customers really know how much you appreciate their business? What do you do to express your gratitude? In order to develop good customer service and build your brand, recognizing your clients for their loyalty goes a long way. Most businesses have some kind of special event, sale or special recognition for their customers. We, as studio business owners, are no different. When I first considered this, I asked myself the question and thought that I wasn’t doing much, but after some reflection, realized that I already do quite a bit – not to say that I can’t do more! There is always room for improvement!

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20 Sep

Too Much of a Good Thing

by admin
in Finances, Marketing, Policies and Procedures, Program Development, Uncategorized
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Problem

This year I am celebrating 10 years of being a music studio business owner. In 2002, I opened my studio and had 17 students within the first year. I now carry a load of about 40 private students. My dilemma is that I am completely full, teaching six days per week, but just a little stressed! After some attrition and a drop in enrollment about two years ago, I am once again at full capacity, which means that any prospective students must go on my waiting list.

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