communication Tag

parents_and_teachers-einstein Communicating with parents can be scary and intimidating. After all, they are our bread and butter and we certainly want to keep them happy. However, they deserve to know exactly how their children are proceeding at all times in their musical studies. There are many ways to handle sharing your evaluation of a student with their parents. Phone calls, emails, letters, conferences, and weekly progress reports can be done. This year I have vowed to do an even better job of connecting with parents.

Reconciling Lessons

Music Teachers Helper has been an invaluable resource in following through with my goal. Reconciling lessons after each day of teaching helps me to reinforce assignments that were given at the lesson (Music Teachers Helper can automatically email these notes to both parent and student). I always include something positive that the student did during the lesson or as a result of good practice during the week, and constructive comments for improvement. I use the private notes to help me prepare for the next week’s lesson and to remember to follow up about something that the student told me during the lesson (like an upcoming music concert, sporting event, or special occasion). Since this takes some time, I hope that the parents read it! I think most of them do and I was especially surprised when one parent emailed me asking where the notes were (I had been a little late in getting them out)!

Having been a piano teacher for nine years now, I have learned how very important it is to maintain contact with my clients.  I believe that keeping the lines of communication open with my customers results in a better lesson experience for all involved, and I’ve also learned that it helps my students and their families to feel as though they are important and not becoming “lost in the shuffle”.  Regular contact with stucommunicatedents makes them feel that I am accessible and they, in turn, are very open to coming to me with questions, concerns, and positive feedback.  Below are a few simple ideas to encourage interaction between you and your studio’s customers:

E-mail

The Internet has made communicating simple and effective.  When I think of how my own piano teacher growing up had to make phone calls whenever there was a schedule change or send letters home with students about upcoming events (and rely on us actually giving them to our parents…), I realize how lucky I am to be running a studio in the age of the Internet.  I use e-mail to communicate nearly everything that happens in my studio–upcoming recitals, workshops, lesson reminders, etc.  Not only does this simple and efficent way of communicating make life easier for me, but busy parents appreciate the quick, non-intrusive updates.  I also use e-mail to tell students about events in the community.  For example, if there is an upcoming symphony performance or a great sale at our local piano store, I will send a brief e-mail to my piano families to let them know.

Newsletters

I have found newsletters to be a great way to not only get studio information into my clients hands, but also to provide motivational and educational tips and articles to my families.  This has also been a wonderful tool to promote the benefits of music education. 

NetworkingAbout a year ago, my family relocated from Milwaukee, Wisconsin to Bozeman, Montana, and I was faced with “relaunching” my piano studio in a new town.  When I opened my studio in Wisconsin the only marketing I did was to place an ad on craigslist — a dozen students soon followed.  After a few unsuccessful attempts at pulling in students in Bozeman via craigslist, I was forced to come up with better marketing strategies that would successfully reach out to my new community.

Bozeman — being an educated, college town and far from a big city — is big on networking.  It didn’t take me long to figure out that I was going to need to find new ways to “plug into” the community of Bozeman in order to create interest in my studio.

Networking with other professionals

One of the first things I did after my craigslist flop was contact the president of my local music teachers association.  Not only was she able to help me understand better how to attract students and brainstorm ideas for my studio, but she also provided me with my first three students.  Since she was no longer accepting new piano students, she gave the families who contacted her for lessons my information, and I was able to begin teaching again just a few short weeks after my initial meeting with her.  When I met other members of the group at monthly meetings, similar referrals soon followed.

"what are the goals of YOUR program"? Have you thought about why you teach and what you hope to see for your students? Are you a professional training program? Do you have a speciality, a preferred age range, a required time/class commitment? Have you communicated your goals effectively in your program or school? Are you meeting the needs of your participants? And does your program...

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PDF of “Facebook_1”Last blog entry I discussed how I communicate with clients, faculty, and staff at my music school, Brooklyn Music Factory. This entry is going to be a follow up pointing out what seems to have worked and what seems to have failed for us. Assessing regularly your system of communication and outreach is vital, I believe, to ensuring that you are reaching everyone you intend to connect with. To me, efficiency in communicating is important because is allows my faculty and I to stay focused on what we do best which is develop our unique curriculum and methodology for teaching music to our 75 students.