grow Tag

Festival, exam and competition season is upon us. How do you prepare your students for these events? I take this part of my teaching very seriously, mostly because I had a negative experience at a music exam as a student myself. My first piano teacher registered me for a piano exam and I had absolutely no idea what to expect, was not coached on any of the components of the exam, and left feeling like a failure. Luckily, I did not lose my drive for music and instead found a much more competent teacher who took the time to make sure I was prepared. What I learned from her was invaluable to me as both a performer and teacher. Most of this is common sense, but I would like to share some of my ideas.

One of the challenges in scheduling piano lessons is that most of my clients are school aged children.  This means that by the time a student gets out of school and over to my home studio it is typically 4:00.  Most school aged children–especially the younger ones I tend to work with–are at their best if their lessons are over by 6:30 or 7.  And since we live in an area where people tend to go camping or skiing on the weekends (myself included), Friday and weekend lessons are not a viable option.  This means that I really only have about 12 hours of weekly teachable time (and income earning potential).

This past year, I’ve tried to get creative by expanding my studio offerings, and I have also observed many fellow studio owners in our area that have done the same.  Here are some ideas from my experience:

At one of my recent teaching association meetings, we discussed how even studio owners and music teachers are feeling the affects of the bad economy.  As families tighten their belts a bit more and look for ways to lower their budget, some of their children’s extra curricular activities are seen as unnecessary luxuries.  Use some of the tips below to prevent your studio growth from becoming stagnant during lean times:

Educate your clients

Make sure your client base understands the importance of the service that you offer, and why it isn’t expendable.  I use quarterly newsletters to reiterate the importance of music lessons by linking studies and data that show the benefits of learning piano.  I also write occasional articles for our local parenting magazine about the benefits of music education.  Doing so helps my students and their families prioritize music lessons and hopefully look to cut other things out of their budget if they are faced with making difficult choices during financial hardships.

category119One of my goals as a piano teacher–and probably one of the goals of many teachers and studio owners out there–is to avoid student turnover.  I understand that many students who quit piano at a young age will go on to have regrets as adults for not sticking with music lessons longer, which I find heartbreaking.  I enjoy transitioning students from elementary level music to intermediate and advanced repertoire, and if a student quits music lessons too soon, I don’t get to experience this with them.   I also truly believe having happy students (and experiencing little student turnover as a result) is the best marketing strategy out there.  If students are happy, they are less likely to quit and leave me to quickly find a replacement before it causes too much of a financial strain.  And, if students are happy, they will provide excellent word-of-mouth references in my community–free advertising!

So far, I have managed to avoid much student turnover and my returning student rate each fall has been between 90 and 95%.  I have found the following strategies to be successful in helping me to achieve this rate:

blogOwning your own studio can be a bit lonely.  Especially if your studio is small, and you don’t have other employees and aides with whom you interact regularly.  But being a studio owner doesn’t need to be isolating.  There are many professional organizations out there that can provide opportunities for comraderie and collaboration and the reasons to join them are many.

Networking

When I first knew our family would be moving, I contacted the president of the local music teachers organization from the area where we were relocating.  When I got to town, I had coffee with her and discussed ways to get started with students.  She was incredibly helpful in helping me understand the market in my new town, and since her studio was full, she referred three students my way.  Through word of mouth, these three students grew to twelve students in a few short months.  Another teacher in our organization gave my name out to a local school, where I also picked up several students.  I have done my best to pay it forward; now that I have a waiting list, I have sent students to new teachers in our group and I know that they, too, have been grateful for the referrals.  It is my experience that teachers in these groups want to support one another and help each other grow their studios whenever possible.