09 Dec
A few months ago I wrote a blog post about ways to communicate with your customers. I will now focus on specific ways the Internet alone makes contact with our clients simple and effective. I firmly believe that keeping the lines of communication with our business contacts open not only results in a long-term relationship with our customers but also a more pleasant and effective relationship for all involved.
The Internet makes it simple to keep customers up-to-date on everything happening in your studio–events, continuing education, performance opportunities. Using the Internet to frequently communicate information lets customers know that you are an active and involved teacher.
Most readers of this blog–like me–have probably gone to a lot of trouble to advertise your studio. When I first moved to Wisconsin, I paid for a huge ad in the paper, stuffed mailboxes with coupons, and hung flyers at every business in town that allowed them. No one called. After a few months of this, I put an ad on craigslist. In a few short weeks, my studio was full and I had to begin a wait list.