Marketing Tag

PDF of “Facebook_1”Last blog entry I discussed how I communicate with clients, faculty, and staff at my music school, Brooklyn Music Factory. This entry is going to be a follow up pointing out what seems to have worked and what seems to have failed for us. Assessing regularly your system of communication and outreach is vital, I believe, to ensuring that you are reaching everyone you intend to connect with. To me, efficiency in communicating is important because is allows my faculty and I to stay focused on what we do best which is develop our unique curriculum and methodology for teaching music to our 75 students.

Now is the time to take active steps to add students for your teachers. Acting now gives you time to implement solutions based on what responses you get to 'The Four Asks.' What are these mysterious questions? 1. Ask teachers if they want more students. It's possible your teachers would like to expand the number of students they teach. If so, adding time slots to their schedule in...

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As we know well, the transition to summer often interrupts the flow of our studio. There are issues around student/family vacation schedules, vacations for staff. There's even that 'lack of dedication' from students and others that's common when warm whether and outdoor activities sing their siren song. After a year of hard work, it's certainly understandable. Everybody needs a break. Manage Summer To Your Benefit Plan Something: Scheduling...

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Spring Means Performances Giving your students the opportunity to perform is a great way to highlight progress, in addition to getting parents and others out to see what is happening at your studio. This article will touch on ways you might organize the recital as an opportunity to promote your studio, and to encourage and inspire your students. They are, after all, the reason your studio...

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We all know the feeling we get from being a part of something great. It can be as simple as participating in a club or working together with a group of people for a common cause. This leads me into the next marketing strategy that Curves Founder and CEO, Gary Heavin shared with me, Utilizing Community. Community is very important when it comes to marketing...

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