In a recent music teachers workshop, a professor from our local university’s music department gave an excellent presentation on the topic of motivating your students. I imagine this is something every studio owner struggles with, and since students who aren’t motivated have a tendency not to progress and not to enjoy what they’re doing, this can also affect student turnover.
I believe that in order for my students to be successful, and in order for them to become long-term students, the most important thing I can do is have a strong and broad base of parents. The parents must be willing to invest a great deal of time into getting them to lessons and practicing with them at home. Lessons of any sort are a commitment not just on the part of the child, but on the part of a parent, too. The happier your parents are, the more likely you are to develop a long-lasting relationship with the student. Parents are integral to the success of your studio.
Recently I was at a doctor’s appointment and was asked what I do for a living. I told my doctor I taught piano. He was very interested and asked many questions, which is typically the response I get whenever I share about my profession. However, as I later reflected on the conversation, I thought that perhaps I could have been more savvy. I often get too wordy and perhaps go into details that are unnecessary and time-consuming.
The experience prompted me to brush up on my “elevator conversation.” An elevator talk is a powerful, compelling, but concise explanation of what you do (or if you are looking for a job, what you want to be doing). Additionally, it can be crafted for different audiences or events, such as interviews or conferences. Its title refers to the length of an elevator ride, meaning that it lasts for about 20 – 30 seconds. Within that time, one should be be able to give the “big picture” about their business that is memorable and clear, sparking curiosity. The goal is for the person with whom you’re speaking to say, “tell me more!”
The holidays are the perfect time to utilize fun and original ideas and enhance performances, lessons and even marketing. Halloween is a popular, kid-friendly holiday that lends itself to some exciting opportunities for the studio. Performances This year my collaborative fall recital with other teachers in my local association fell three days before Halloween. The students that performed from my studio played a variety of Halloween-themed pieces, with a duet of Grieg's...
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At one of my recent teaching association meetings, we discussed how even studio owners and music teachers are feeling the affects of the bad economy. As families tighten their belts a bit more and look for ways to lower their budget, some of their children’s extra curricular activities are seen as unnecessary luxuries. Use some of the tips below to prevent your studio growth from becoming stagnant during lean times:
Educate your clients
Make sure your client base understands the importance of the service that you offer, and why it isn’t expendable. I use quarterly newsletters to reiterate the importance of music lessons by linking studies and data that show the benefits of learning piano. I also write occasional articles for our local parenting magazine about the benefits of music education. Doing so helps my students and their families prioritize music lessons and hopefully look to cut other things out of their budget if they are faced with making difficult choices during financial hardships.