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09 Aug

Affordable Marketing in Your Community

by cconrad
in Marketing
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marketingWith families returning home from summer vacations and gearing up-for-back-to-school, it’s important that your studio’s name and information is out in the community so that you have new students enrolling this fall. Even if you don’t have a huge advertising budget, there are creative ways to become a community presence that will cost you little to nothing.

Here’s a few affordable — and even free — ideas from my experience and observations of other successful studios in my community:

  • Sample Classes – I teach group piano classes, so during the first week of August, I set up shop at the community room of my local library and offer sample classes. I have my studio policy and registration forms to send home with families and provide a special discount offer for families who enroll within a week of attending a sample class. A friend of mine who teaches Music Together classes does her sample classes at the local Children’s Museum, who advertise them for her free of charge, since they enjoy having a musical activity to offer museum visitors.
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10 Jul

Evaluating Yourself as a Teacher

by cconrad
in Performance, Policies and Procedures, Program Development
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bloggityLast month I wrote about how I use my completely non-professional equipment (as in iPhone) to record my students playing and allow them to hear mistakes, or record myself playing a passage they struggle with so they have a sample for home practice. I recently decided to use recording technology to record a few lessons and evaluate my teaching abilities.

I recorded myself teaching when I was introducing a new piece to a student, and then recorded the middle stage of the piece, where it was coming along nicely but we were working out a lot of rhythm kinks and adding layers and such. Besides being an awkward viewing experience (does anyone really enjoy seeing themselves on camera?), it was actually beneficial. I was able to pick up on little things I did well in the lesson and watch how it “clicked” with the student, and I was able to see the moments where I was losing the student’s interest. I learned from watching myself during the first recording that I have a tendency to talk and explain how I want something to sound. Certainly explaining and talking is a part of lessons, but seeing myself in action caused me to realize that I need to keep the student playing or listening to keep him engaged. I now have added awareness of this tendency and work hard to let the majority of lessons be about the student’s playing and putting into action the things we talk about.

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12 Jun

Now Available: Webinars!

by cconrad
in Announcements, Facilities
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NEW FEATURE Studio Helper now will offer Webinars. You will see a tab that says Webinars on your toolbar. You can register through that tab. The first webinar will be held July 19th at 10 am CST. This first webinar will be about Setting Up Your Studio. If interested, please register. You will receive a confirmation email and Cathy Conrad will send you separate details via...

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09 Apr

Preparing for a Performance: Practicing

by cconrad
in Performance
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pianopracticeIn my years of experience as a piano teacher, I can honestly say that the most challenging part of the recital isn’t the recital itself — it’s the preparation for it. Getting students to practice efficiently and well in preparation for a recital can seriously do me in. Here’s a few things I include as part of my students’ preparation for an upcoming performance:

-Technique: I try to include technique exercises that will enhance their recital piece. If a student is learning a sonatina filled with scales and trills, her warm-up exercises each week will emphasize building strength to play these scales and trills quickly, accurately, clearly and confidently.

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