Marketing

Last week a promising young student came in for his lesson somewhat down and despondent. A sophomore in high school, we are beginning to talk about his options for college and subjects he may want to study. Naturally, being a talented student I suggested studying music as an option and we discussed several different majors and other possibilities. The student was intrigued so I told...

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Picture this, a brand-new family is about to board your studio but they have no instrument at home to begin studies. Or a current student/family is attempting to purchase or upgrade to a newer (hopefully better) instrument (a piano, trumpet, guitar or violin) for lessons and as their teacher we are trying our best to get the student to commit to some serious practicing, study...

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As the school year winds down, students are focusing on end-of-year grades and summer plans. Unfortunately, that often means an end to music lessons for the summer. That doesn’t have to happen! Students need something to do during their two months off – what a great opportunity to focus on making some serious progress on their instrument or picking up some new music skills. Consider talking...

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It’s that “most wonderful time” once again – and if your studio is anything like mine, you’ve been eyeing that stack of Christmas song books for the last few weeks wondering when the right time to start Christmas music. Here are a few ideas for incorporating Christmas songs into your lesson time to initiate thoughtful discussion with your students. Christmas songs are a great time to...

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