As a studio owner, it pays to be "mindful of your business investment." As a teacher & business owner, I always knew when spring arrived; it seemed students, well, were a tiny bit less interested in practicing and more involved in finding things to do outdoors. How can you help teachers manage this issue? Missed lessons and cancellations do, after all, come out of the bottom line....
Read MoreSpring Means Performances Giving your students the opportunity to perform is a great way to highlight progress, in addition to getting parents and others out to see what is happening at your studio. This article will touch on ways you might organize the recital as an opportunity to promote your studio, and to encourage and inspire your students. They are, after all, the reason your studio...
Read MoreWe all know the feeling we get from being a part of something great. It can be as simple as participating in a club or working together with a group of people for a common cause. This leads me into the next marketing strategy that Curves Founder and CEO, Gary Heavin shared with me, Utilizing Community. Community is very important when it comes to marketing...
Read MoreTo do or not to do. Is that a question? Advertising is critical for many businesses, but spending precious dollars on ads that don't work is a waste. What are the best ways to target your audience? This post addresses common ideas, but your own experience may guide you in other directions. Consider this a starting point for your imagination. First of all, find a way to...
Read MoreIn the next month or so I would like to discuss in depth the marketing strategies shared with me from Gary Heavin founder and CEO of Curves for Women. Some may ask, “How can you relate a music studio to a fitness franchise?” This answer is simple as there are many similarities between the two. Both industries provide services to people; have a specific...
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