Marketing

Last week I received a nice surprise in my email inbox: an invitation to have my studio featured on a local news program.

Of course I accepted this invitation, and the interview and filming took place this past weekend. I’m thrilled that my business is getting such nice exposure…and the price is pretty nice, too: $0.

This isn’t the first time I’ve been contacted for publicity opportunities; in the past three years, my studio has been featured on numerous times on television, radio, and in the newspaper. And while I feel incredibly fortunate to have these opportunities, there are some strategies I’ve put into place that helped attract such attention.

When I first opened my studio, I skipped many of the traditional marketing techniques — newspaper ads, direct mail, fliers around town.

Instead, I turned to technology (website, Facebook and Twitter) and relied heavily on word of mouth. However, there was one old school method that I did utilize, and still swear by to this day.

With all of the new technology at our fingertips today, business cards may seem like a thing of the past.  However, in my experience, they have been and continue to be extremely effective in making valuable connections (colleagues, clients and customers alike).  My personal business card strategy is completely DIY…but it works!