How to Use Social Media to Promote Your Studio
It’s obvious that these days most people spend a good amount of time on social media for many different reasons.
This makes it a perfect digital environment to promote your studio and interact with people on a daily basis without a tremendous amount of effort.
When we talk about social media, we’re talking about facebook, instagram, twitter and maybe even youtube (should we mention TikTok as well?).
The good thing about making your studio grow through the use of social media is not only to get more customers and students but improve communication with the ones that are already a part of your studio.
In the end, that’s what social media is for right? Interacting with other people.
That’s why even if you get a good amount of followers the idea is that you are able to keep them engaged and active.
Social Media Schedule
This should be like any other activity in your studio, and as such, you need to prepare a schedule for posts and various interactions throughout the platforms.
When thinking about a schedule, you don’t have to just think about your free time, but others as well.
The idea is that your posts reach as many people as possible, so you need to have a good understanding of your target audience.
Check out easy tools like Later.com that allow you to plan out your social media monthly calendar so it will automatically post for you. This allows you to not have to manually check in daily/weekly to post.
Other Posts Related to Your Studio
When using social media to promote your studio, it’s a good idea to change things up constantly and share some lighthearted content.
This will make following your studio’s page a lot more fun and it will feel less like a business looking to promote itself.
Take photos of the fun/relaxing part of your sessions or your bulletin board of the latest leaderboard or contest you may have running.
*However, be sure that if any photos include a minor, you must have signed consent from the parent to post it.
Focused Content on Social Media
As it was previously mentioned, there are many social media platforms, and it’s a good idea to focus on just a few in order to deliver better content.
If you try to cover as much ground as possible, posts may not have the quality you need.
Be Original
Social media is one of the best ways to show off why your studio deserves attention, this means that your social media page needs to reflect how it is to be a part of your studio.
From visual design to original posts, you need to remind people that few studios can offer the same as yours.
This can be a fun part of managing the social media activities.
This is the creative part and one of the most interesting aspects of managing your studio’s social media. There are a lot of things to do if you want to create content and posts for social media. To make your studio approachable and interesting you need to open up your business page and invite as many people to join as possible.
You also have to remember to keep posting consistently on your social media page, however keep things short and easy to read or see.
One way you can make things a bit different and enjoyable is to have a few live sessions, online classes, and webinars.
If you get serious about this, you can always use Studio Helper to help you manage your studio, online classes, and any other tasks that require your attention.
While the studio manager has the overall control over the content, there should be a community manager that helps with how the social media side of things is handled.
Free Things?
It’s obvious that you won’t have a lot of followers at first, but there are a few things you can do to change that, and offering free things is always a good hook.
When talking about free things, think about a free introductory lesson, or maybe offer a chance to win a free month at your studio.
Things like this can catch people’s eye, because, if it’s free, what have you got to lose right? When giving away something, have people tag their friends and like your page in order to gain more entries! This will be sure to gain you a few good followers.
