In the next month or so I would like to discuss in depth the marketing strategies shared with me from Gary Heavin founder and CEO of Curves for Women. Some may ask, “How can you relate a music studio to a fitness franchise?” This answer is simple as there are many similarities between the two. Both industries provide services to people; have a specific...
Read MoreIt's a fact: Consistency in your studio makes a big difference for clear parent communication. Prior blog entries have already touched on benefits of having a "studio handbook" addressing responsibilities and procedures. One area can that can cause friction unless it's clearly spelled out is the policy regarding missed lessons or classes. There is no right answer to the question "What should the policy be?" It's just...
Read MoreInventory is a part of many studio operations. Knowing more about retailing can help your bottom line. In many cases your students need supplies, uniforms or equipment. Let's focus on ways to control overhead and maximize use of finances. Outsource entirely It's ideal to have a local vendor willing to stock items. How can you help build the best relationship? Keep them informed of your schedule so...
Read MoreBuilding a better studio is one of the primary goals we each want to do. That’s one reason why Studio Helper was developed in the first place. Here’s an area you might not have explored, one where creative thought and planning can make your studio stand out from the crowd. We all want the best teachers in our studio It’s not uncommon to think that the best performers...
Read MoreWelcome to the new Studio Helper Blog. This is the perfect place to learn new things that can help your studio continually grow and be more successful. Articles will cover a broad range of topics. They'll range from finance management to staff management, marketing to inventory, communication styles to branding techniques. We hope you enjoy the blog and visit regularly to see what's new. We also welcome your...
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