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13 Jan

Ensemble playing- music as language

by klorimier
in Performance, Policies and Procedures, Program Development, Uncategorized
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DSC06240 copyMany years ago I instituted a policy in my studio about playing in outside ensembles. The policy states that beginning in 6th grade, every student must commit to a weekly ensemble experience outside of lessons and group classes (my core program includes a weekly private lesson and bi-weekly flute group classes). School band or orchestra, local area chamber music, youth symphony or wind ensemble, even a group of kids forming a rock band that agrees to meet regularly, all ensemble opportunities “count”.

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09 Jan

The Importance of Performances

by cconrad
in Marketing, Performance, Policies and Procedures, Uncategorized
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Two common struggles of teachers/studio owners are motivating students and keeping students long-term.   These are, of course, related to each other.  A student who isn’t motivated to practice his instrument probably isn’t enjoying the experience and isn’t progrPejman-Recital-Hollandessing, and it’s likely that it won’t be long before his family feels the investment is a waste of money and decides to pull their child out of lessons. 

That said, I’ve never been one to implement reward programs to try to motivate a student.  I’ve known teachers who provide prizes or even monetary rewards for students who practice a certain number of times per week, but in my experience these can be ineffective and expensive.  Instead, I have found that providing students with performance opportunities motivates students to practice and in doing so, helps encourage a long-term relationship with the student and his family.

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21 Dec

TAP to Carnegie Hall

by admin
in Performance, Program Development
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Carnegie hall Attention: Music Teachers! Do you know how your students can get to Carnegie Hall? Of course they have to “practice, practice, practice,” but you can increase their chances by recommending that they participate in The Carnegie Hall Royal Conservatory Achievement Program (TAP for short).

WHAT is it?

TAP provides a recognized national standard of musical success through an effectively sequenced course of study from beginner to advanced levels. First of all, a bit of recent history: last year The Royal Conservatory Program partnered with Carnegie Hall to create TAP. Prior to TAP, the program here in the United States was formerly called The National Music Certificate Program (NMCP) and before that, The Royal American Conservatory Examinations (RACE). Though it is fairly new here, the Royal Conservatory was founded in 1886 as the Toronto Conservatory of Music. Interestingly, its founder, Edward Fisher, was a young organist born in the U.S. The Conservatory offically opened in September of 1887 and is now celebrating its 125th year. The mission of The Royal Conservatory is “to develop human potential through music and the arts.” Notable alumni include Glenn Gould who graduated from the Conservatory with highest honors at age 12.

TAP encompasses four main areas: repertoire, technique, musicianship, and musical literacy. The program covers all instruments, voice, and the academic areas of theory, music history, and pedagogy. The Piano Syllabus consists of ten Grades with a theory assessment requirement beginning at Grade 5. Included also are elementary and intermediate piano pedagogy, as well as diplomas in Piano Performance and Piano Pedagogy.

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09 Dec

Using the Internet: Part 2-Communicating with your Clients

by cconrad
in Marketing
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E_mailA few months ago I wrote a blog post about ways to communicate with your customers.  I will now focus on specific ways the Internet alone makes contact with our clients simple and effective.  I firmly believe that keeping the lines of communication with our business contacts open not only results in a long-term relationship with our customers but also a more pleasant and effective relationship for all involved.

The Internet makes it simple to keep customers up-to-date on everything happening in your studio–events, continuing education, performance opportunities.  Using the Internet to frequently communicate information lets customers know that you are an active and involved teacher.

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