Teaching

Does your studio have a Facebook page? It seems as though nearly every business these days has one. When I am checking out different businesses — whether it’s a summer camp I want to enroll my daughter in or a new coffee shop in town — I often check out the business’ Facebook page. Checking out a Facebook page helps me get a real “feel” for a place or activity to know whether or not it’s something I want to invest my time and money in. When choosing an activity or camp for my daughter, I can often tell by the Facebook page if the business is active and thriving by whether or not they are posting events, photos and information.

What does your studio’s Facebook page say about your studio? Are you letting your community know that you are an active studio with a lot to offer? Remember that maintaining a Facebook page doesn’t cost a thing!  Free advertising!

By Julia Kossuth Although I give mainly elementary school kids piano lessons, I'm always excited when an adult student would like to start piano lessons. Whether they are brand new to playing or rusty after years away from the piano, working with an adult is so much fun and adds nice variety to any studio. Because our adults are busy and often can't commit to a lesson...

Read More

vision_highwaySummertime is just around the corner! What a wonderful time to examine where you are now and where you want to be, as well as take some needed time to relax, enjoy the weather and spend time with family and friends! As I wrap up the end of my teaching year, I am taking some time to reflect on the last year and envision the future of my studio.

Recently I read the book, The Art of Racing in the Rain by Garth Stein. This book is told from a dog’s perspective (Enzo), and is a lovely fictional tale with a message for living a rich life, sticking to ideals, and creating vision. Since I am a dog lover and my dog’s name is Enzo, a friend suggested that I read it. If you haven’t already read the book, I highly recommend it for your summer reading list!

One of the most poignant statements for me in the book was –

“That which you manifest is before you.”

by Jamey Mann I am the newest member of The Catoctin School of Music family. I am a classical guitarist with years of playing and teaching experience. Through my years of teaching I found that one of the most important things I can teach my students is how to practice efficiently and correctly. This is sometimes more important than any riff or technical exercise I can...

Read More

farmers marketYou’ve finished your last lessons of the school year, thrown together a final recital and are ready to take a breather from all things studio-related. Rest and rejuvenation are important for studio owners, but don’t put your studio work on the shelf for too long — summer is a great time for advertisement and provides many opportunities to get your studio name into the community.

Here are just a few reasons the summer is a good time to advertise:

  • Parents have completed many activities from the previous school year and are beginning to think about what extra-curriculars they wish to enroll their child in for the fall.
  • As students move, graduate or decide to pursue another activity — you may lose some of your currently enrolled students at the end of the school year and need to replace their spots to maintain your current income.
  • Getting your name into the community during the summer helps current families along with your community see you as an active studio owner.