We all know the feeling we get from being a part of something great. It can be as simple as participating in a club or working together with a group of people for a common cause. This leads me into the next marketing strategy that Curves Founder and CEO, Gary Heavin shared with me, Utilizing Community. Community is very important when it comes to marketing...
Read MoreTo do or not to do. Is that a question? Advertising is critical for many businesses, but spending precious dollars on ads that don't work is a waste. What are the best ways to target your audience? This post addresses common ideas, but your own experience may guide you in other directions. Consider this a starting point for your imagination. First of all, find a way to...
Read MoreIn the next month or so I would like to discuss in depth the marketing strategies shared with me from Gary Heavin founder and CEO of Curves for Women. Some may ask, “How can you relate a music studio to a fitness franchise?” This answer is simple as there are many similarities between the two. Both industries provide services to people; have a specific...
Read MoreIt's a fact: Consistency in your studio makes a big difference for clear parent communication. Prior blog entries have already touched on benefits of having a "studio handbook" addressing responsibilities and procedures. One area can that can cause friction unless it's clearly spelled out is the policy regarding missed lessons or classes. There is no right answer to the question "What should the policy be?" It's just...
Read MoreIt's not unusual for the holidays to be a "down time" for studios. Here are some ideas that might turn these otherwise quiet days into positive energy and help build your business. Consider this blog posting "timely," since the the holiday break for schools is rapidly approaching. There may be an opportunity to implement some of these in the next couple of weeks. These thoughts fall into...
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