5 Tips on How to Run a Yoga Studio
It’s 2021 and new year’s resolutions are upon us, this means that a lot of people are going to get inspired into getting yoga lessons.
Due to the amount of people that will be interested there is also the need for a more stable, succesful studio.
There are a few tips out there that can change the state af any studio from a big mess to a great yoga studio.
One of the most important tips, even though it may seem obvious, is to be true and authentic to yourself
This not only keeps you active and creative while managing your studio, but it also makes your students more interested in the lessons.
This kind of mindset is appreciated by people who wants to learn, and it’s very clear when this is not present.
Keep things different and varied
This is something that can be overlooked but it’s onw of the most useful tips when it comes to running a yoga studio.
When you are stuck in a loop doing the same thing over and over again, it’s easy to lose interest. This idea applies to almost anything.
It shouldn’t be any different when it comes to managing a yoga studio. One of the solutions to this problem would be to change your schedule in a way that it doesn’t feel repetitive.
There are different types of yoga and each one of them offers a different experience.
From Vinyasa to Ying yoga, you can teach very different ways to approach yoga, and to focus on only one type can be good because you are making the most of it, but it can make the students lose their fire and enthusiasm for it.
Leadership
Running a studio means that you won’t be alone, but there is a leadership to work on.
Baron Baptiste from the Baptiste Institute had some advice to give when it comes to leadership.
I am only as good as the people surrounding me. In the early days, I needed to learn to let go of handling every single thing,” says Baptiste. “You need to put people in leadership roles who embody the practice and are aligned with the larger vision. Doing so let me keep my attention on what I love most: teaching.
One good tip of handling leadership in a yoga studio is to be the one asking questions. This works as a way of staying in context where things work but there is always room for change.
With time it will be easier to ask the right questions in order to improve the quality of the studio and everything it offers.
Marketing
Just like any other studio, it’s not all about passion and authenticity, there is a more boring side of things that is just as important as being good at yoga.
Being open to meet people, being active on social media, and promoting through videos, cards, flyers and promotions, can be a crucial part of running a studio.
Not only does this bring you new students, it also gives you a good idea of what type of people is actually interested in your yoga studio.
This will be a very important aspect as it will also shape the approach to lessons depending on the groups.
There has to be a balance between passion and the business side of things.
According to Ava Taylor, founder and CEO of YAMA Talent, this issue can lead to bad decision making.
Yogis often love their jobs too much, which causes them to sometimes make poor decisions, be overly lenient, take things personally, have poor boundaries, and not see things objectively
Selling Items
This is very optional but if implemented correctly, it can be very useful at times.
This can help with some extra revenue while also giving the option to students whether or not they wish to purchase yoga apparel, books or anything else that can help make the experience better.
The Name
One last thing to consider is the name. This may seem like a little thing but anything that can be marketed needs a good name to catch the eye.
When thinking about a name the first thing to consider obviously is that it has to say it’s about yoga and nothing else, secondly, avoid any generic words like “center” or making it too long.
It’s all about giving the right first impression, just remember to keep it short, describe what you offer and try to give it a unique twist.
