Author: cconrad

marketingWith families returning home from summer vacations and gearing up-for-back-to-school, it’s important that your studio’s name and information is out in the community so that you have new students enrolling this fall. Even if you don’t have a huge advertising budget, there are creative ways to become a community presence that will cost you little to nothing.

Here’s a few affordable — and even free — ideas from my experience and observations of other successful studios in my community:

  • Sample Classes – I teach group piano classes, so during the first week of August, I set up shop at the community room of my local library and offer sample classes. I have my studio policy and registration forms to send home with families and provide a special discount offer for families who enroll within a week of attending a sample class. A friend of mine who teaches Music Together classes does her sample classes at the local Children’s Museum, who advertise them for her free of charge, since they enjoy having a musical activity to offer museum visitors.

If you have not signed up for the August Webinar, now is the time to do so. The next webinar, titled "Rates and Packages" will start at 10:00 am Central Time on Friday, August 16th. This webinar will help you set up the rates and packages for your studio in order to charge for classes. If you are interested, please go to the webinar tab within your...

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Our interview with: RockStars Music Studios of Huntington Beach, CA USA SH: Tell us about your studio. RockStars Music Studios is a private lessons studio in Orange County, California. We also have a performance academy called Orange County Performance Academy (OCPA) and a rehearsal studio for rent called H.B. SoundStage. RockStars has a current enrollment of 220 regular, weekly students for guitar, piano, voice, drums...

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bloggityLast month I wrote about how I use my completely non-professional equipment (as in iPhone) to record my students playing and allow them to hear mistakes, or record myself playing a passage they struggle with so they have a sample for home practice. I recently decided to use recording technology to record a few lessons and evaluate my teaching abilities.

I recorded myself teaching when I was introducing a new piece to a student, and then recorded the middle stage of the piece, where it was coming along nicely but we were working out a lot of rhythm kinks and adding layers and such. Besides being an awkward viewing experience (does anyone really enjoy seeing themselves on camera?), it was actually beneficial. I was able to pick up on little things I did well in the lesson and watch how it “clicked” with the student, and I was able to see the moments where I was losing the student’s interest. I learned from watching myself during the first recording that I have a tendency to talk and explain how I want something to sound. Certainly explaining and talking is a part of lessons, but seeing myself in action caused me to realize that I need to keep the student playing or listening to keep him engaged. I now have added awareness of this tendency and work hard to let the majority of lessons be about the student’s playing and putting into action the things we talk about.

Our interview with The Catoctin School of Music of USA SH: Tell us about your studio.  The Catoctin School of Music is passionate about music, education and how we share that in our community. Our rooms are spacious, climate controlled, comfortable, quiet, well-lit, with plenty of room for teacher, student, and parents. And if you wish to not sit in the lesson, we have several waiting...

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