I have been blogging for a couple years, and I really feel like this is a valuable part of your marketing plan. Blogging does a few great things for your business. It lets current students and potential students who you are. You have a chance to post updates when your studio does something great like a performance or a festival. You can also provide “free” bits of instruction. For example, during black history month, I will post an article about Blues music or if I see a really cool Youtube video on music theory, I will post that. The blog is an extension of my studio. My hope is that current students will go on and read my posts and learn more than I have time to teach them in the studio. For readers who are not yet students, it hopefully gets them thinking that I am the kind of person they would love to study with.