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09 Jan

Building a Strong Parent-Base

by cconrad
in Marketing, Policies and Procedures, Program Development
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I believe that in order for my students to be successful, and in order for them to become long-term students, the most important thing I can do is have a strong and broad base of parents. The parents must be willing to invest a great deal of time into getting them to lessons and practicing with them at home. Lessons of any sort are a commitment not just on the part of the child, but on the part of a parent, too. The happier your parents are, the more likely you are to develop a long-lasting relationship with the student. Parents are integral to the success of your studio.

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26 Dec

The Elevator Conversation

by admin
in Hiring Staff, Marketing, Program Development, Staff Management
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Recently I was at a doctor’s appointment and was asked what I do for a living. I told my doctor I taught piano. He was very interested and asked many questions, which is typically the response I get whenever I share about my profession. However, as I later reflected on the conversation, I thought that perhaps I could have been more savvy. I often get too wordy and perhaps go into details that are unnecessary and time-consuming.

The experience prompted me to brush up on my “elevator conversation.” An elevator talk is a powerful, compelling, but concise explanation of what you do (or if you are looking for a job, what you want to be doing). Additionally, it can be crafted for different audiences or events, such as interviews or conferences. Its title refers to the length of an elevator ride, meaning that it lasts for about 20 – 30 seconds. Within that time, one should be be able to give the “big picture” about their business that is memorable and clear, sparking curiosity. The goal is for the person with whom you’re speaking to say, “tell me more!”

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09 Dec

Holidays in the Studio: Christmas

by cconrad
in Marketing, Performance, Program Development
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I love the holidays and the opportunities it presents for me as a studio owner. Last month, I shared some of the ways that I use Halloween in all its glory to generate some performance and marketing opportunities at my studio. With Christmas fast approaching, I’ve switched out my pumpkin and witch practicing stickers for the likes of Santa and his elves.

Performances

Pretty much any piano method book has a supplementary book for the holidays, making a holiday recital a pretty easy thing to throw together. But rather than a typical performance at a typical recital venue, I like to use the holidays to teach my students that they can use their musical gifts to serve others. Each year, we select a local nursing home and have students perform their holiday pieces for a get-together there. The residents love it, and often students will go beyond just playing a piece and bake cookies or color cards for the residents and interact with them after the performance. Students also enjoy the casual, laid-back atmosphere as opposed to a more formal venue — it’s not unusal for a student to perform in a Santa hat or even sing along to others’ playing. Since I also teach 2-3 year old music classes, they will accompany my piano playing on bells or another percussion instrument to a Christmas carol.

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09 Nov

Holidays in the Studio: Halloween

by cconrad
in Marketing, Performance
Comments

The holidays are the perfect time to utilize fun and original ideas and enhance performances, lessons and even marketing. Halloween is a popular, kid-friendly holiday that lends itself to some exciting opportunities for the studio. Performances This year my collaborative fall recital with other teachers in my local association fell three days before Halloween. The students that performed from my studio played a variety of Halloween-themed pieces, with a duet of Grieg's...

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09 Oct

Writing A Studio Policy

by cconrad
in Marketing, Policies and Procedures, Program Development
Comments

Each year, I find myself re-evaluating my studio policy, tweaking it and adjusting it as a result of things that I have learned throughout the year. When younger siblings were hanging out during older siblings’ piano lessons and becoming disruptive, I added a new policy about having no siblings present during lessons. When parents were cancelling piano lessons regularly in order to make sure their kids didn’t miss a volleyball game, I instilled a non-negotiable monthly fee regardless of missed lessons (totally changed my life, by the way!).  Having a studio policy in place to give students once they inquire about lessons — and then enroll at your studio– is invaluable. At the end of each school year, I adjust my policy and re-distribute it to all current students with any updates.

The trick for me in developing a studio policy that works is making sure that I don’t have so many rules and policies in place that it seems overwhelming to students, and being brief and concise in the way I explain them. Having a policy in place protects me as a teacher. If a student or family ever questions something, I remind them that it is part of my studio policy.

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