Having been a piano teacher for nine years now, I have learned how very important it is to maintain contact with my clients. I believe that keeping the lines of communication open with my customers results in a better lesson experience for all involved, and I’ve also learned that it helps my students and their families to feel as though they are important and not becoming “lost in the shuffle”. Regular contact with students makes them feel that I am accessible and they, in turn, are very open to coming to me with questions, concerns, and positive feedback. Below are a few simple ideas to encourage interaction between you and your studio’s customers:
The Internet has made communicating simple and effective. When I think of how my own piano teacher growing up had to make phone calls whenever there was a schedule change or send letters home with students about upcoming events (and rely on us actually giving them to our parents…), I realize how lucky I am to be running a studio in the age of the Internet. I use e-mail to communicate nearly everything that happens in my studio–upcoming recitals, workshops, lesson reminders, etc. Not only does this simple and efficent way of communicating make life easier for me, but busy parents appreciate the quick, non-intrusive updates. I also use e-mail to tell students about events in the community. For example, if there is an upcoming symphony performance or a great sale at our local piano store, I will send a brief e-mail to my piano families to let them know.
I have found newsletters to be a great way to not only get studio information into my clients hands, but also to provide motivational and educational tips and articles to my families. This has also been a wonderful tool to promote the benefits of music education.