Since the very beginning, my studio’s target population has been school-aged children and teens. We offer voice, piano, and guitar lessons as well as music therapy, and have been very fortunate to fill every available time slot and maintain a sizable waiting list.
But as I’ve mentioned before, I always like to set challenges for myself and for my business. I have found that summer is a good time to try new things, so this month my studio launched two early childhood music classes.
It’s always a bit scary to go out on a limb, especially when that means marketing to a brand new demographic — babies and toddlers. We kept our marketing plan quite simple, advertising via social media and email only (no print ads or fliers).