Program Development

I recently launched an online piano lesson course for kids, and have been taking marketing course after marketing course to figure out how to get my brand out there!

In doing so, I’ve learned a lot of very valuable information about using Facebook as a marketing tool for businesses. If you find your target audience, your advertising can be incredibly affordable AND valuable. Here are some tips for ways to utilize Facebook to get your studio name to your target customers:

By Sarah Haughton The majority of my students enjoy learning theory. They enjoy the process of learning about the sounds they hear. Occasionally, however, I encounter a student that couldn’t care less about the “why” behind the music they are hearing, they just want to make the sounds. The traditional theory workbook does little to excite this student. More often, this student becomes frustrated and shows...

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By Jamey Mann A couple week ago in Alexandria, VA, I had the privilege of taking Suzuki Guitar books 2 and 3 with Andrea Cannon. At this year’s institute were many returning young students and some new faces. The student’s ages were 6 to 11 years old and they were playing in books 2 through 5. Most of our observation of master classes and theory lessons...

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By Jennene Estes With the summer season upon us, it becomes routine for families to reschedule their child’s music lesson, often, from week to week. Don’t get me wrong, this is no indictment of families going on vacation. This is for the student that, no matter which season they find themselves in, are constantly swinging from one day to the other. So go enjoy your cruise...

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