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Marketing

10 Jul

Interviewing Prospective Students – Part 1

by admin
in Marketing, Performance, Policies and Procedures, Program Development
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InterviewIn a recent blog, I discussed the phone interview. The next step is to meet face to face. Before I accept a student, I always meet with both parent and student in person. Whether you call it a consultation, initial mini-lesson or interview, this meeting is a crucial part of my studio procedures. It is an opportunity for both parties to discover if they are compatible; i.e., is it the “right fit?” I think of it as a two-way interview. Not only am I assessing the student, I am also providing them with a picture of what lessons will be like with me. In my studio, I do not to charge a fee for this interview. It is free for those with whom I decide to meet. However, one could certainly decide to charge a fee as it does take valuable time.

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03 Jun

100 Days of Practice

by csmusic
in Marketing, Program Development
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By Patrick Fritz   Our studio is offering a challenge to our students - “100 Days of Practice in a Row Challenge.”  This means practicing “in a meaningful way” for 100 uninterrupted days with no break.  The only allowable excuses for missing a day are illness, traveling outside of the country, or family emergency. I was inspired to try this idea by many other experienced teachers who challenge...

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03 Jun

How are we doing?

by admin
in Marketing, Policies and Procedures, Program Development
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survey

How do you determine if you are meeting the needs of your customers? Periodically, I have created surveys for my students to evaluate my teaching and my studio programs. In the past, I have used the MTNA (Music Teachers National Association) assessment tools and have also developed custom surveys. I have usually handed out hard copies of assessments and it has been a very valuable tool. This is the first year I have used an online survey, though they have been around awhile!

Survey Monkey is an excellent option for creating an online survey. Sign up is easy and available through a Google or Facebook account if you prefer. Most importantly it is free! However, one drawback is that a free account only allows a total of ten questions. I did have to scale back on questions, but a shorter survey may be more likely to get filled out. If you want more questions and more services, you can upgrade your account for a monthly fee.

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09 May

Letting Go of Students

by cconrad
in Marketing, Policies and Procedures, Program Development
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clownI’ve often blogged ideas and advice for growing your studio, and in the past few years I’ve managed to triple my load of piano students.

You may find it odd that this spring, I’ve actually decided to let go of my private lesson students and move solely to group lesson teaching. Yup — I’m downsizing.

It was a difficult decision because I’ve been teaching private lessons for longer and built a close relationships with my students and their families, but we recently welcomed home our second child through adoption, and it has become clear to me that I need to be at home more to meet the needs of my own children.

And so begins the awkward process of letting go of students.

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