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Studio Booking Software Articles

09 Aug

Innovative Advertising

by cconrad
in Marketing, Policies and Procedures, Program Development
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Last week I took an online training course to become a certified teacher of a new music program at my studio.  A great deal of time was spent on marketing, and teachers from all over weighed in and gave fantastic, orginal ideas that have helped them grow their studio effectively.  Here’s a few ideas I learned that I thought were worth sharing as we begin advertising for “back to school” at our studios:

  • Sample Classes-Set up a freebie class at your local library or community center for students to “sample” what you’re offering.  Bring enrollment forms and studio policy, and perhaps consider offering a one-time discount to families who sign up following the sample class.
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04 Aug

New Features in July 2012

by admin
in Announcements
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Summer is almost over, and the Fall season is around the corner. Studio Helper is continuing to improve each month, thanks to your valuable feedback. Here is a list of the Features we released in July, 2012. New Feature: You can now see the email history for messages sent directly from the People List. New Feature: We added Ryal to the currency list. New Feature: To help improve the speed of the...

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31 Jul

Marketing Your Studio Online – Cheaply and Effectively!

by admin
in Marketing
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Due to moving around a couple of times through the years, I have had to build my studio from the ground up three times. Each time it has been quicker and easier to do so, due to the trial and error of my previous times, and also through a bit of business savvy that has been passed to me through mentors and friends. As teachers or musicians, we know how to do what we are good at – teaching and creating music – but what about the exposure we need to share our passions? You can be the best teacher out there, but if no one knows you exist, you’re still going to be lacking students.

There are a few gems in the online world that have not only taken me from zero to 32 hours of teaching within six months, but have ensured an ongoing online presence and waiting list. I know that a lot of people think that word of mouth is the best form of advertising, and of course, I agree that it is extremely effective. However, in this day and age, everyone uses the internet to search for anything they need, whether it be information, services, or shopping. Why not capitalize on it with the following online marketing tips and watch your studio grow?

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24 Jul

The Next Big Thing

by admin
in Facilities, Program Development
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The Next Big ThingFrom the moment I opened my studio, I’ve always had the same question in the back of my mind: what is the “next big thing” and how am I going to make it a reality?

Since that day over five years ago, I’ve had some pretty amazing “next big things” happen. I made the transition from traveling music therapist/teacher to opening a studio where my students come to me. I gained enough students to quit my day job and become a full-time studio owner. I completely remodeled my studio space. And then earlier this summer, I hired my first contractor.

But despite those exciting developments, I’m still in hot pursuit of — you guessed it — “the next big thing”. So what might that be?

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