Last spring as I made the decision to double the size of my studio, I displayed our phone number prominently on our website’s header and throughout the site. It worked wonders, because all of the sudden I was flooded with calls from prospective students and parents.
However, I continued to receive a generous amount of emails from prospective students and parents as well. And most often, those who contacted my studio via email actually followed through with registering for the waiting list and joining the studio.
Once the studio was at maximum capacity with a waiting list in the double digits, those phone calls started to become overwhelming. The emails were easy; I could simply personalize my standard email for prospective students and include a link to register for the waiting list. But with each phone call I received, I had the same conversation over and over again.