Social media has been a key component in the growth of my studio. In fact, I’ve never actually done any “traditional” marketing such as print ads, fliers, and so on. I jumped on the Facebook/Twitter/LinkedIn bandwagon long before it was almost a necessity, and it has most definitely paid off.
But there are some things to consider when using social media to promote your studio. Here are three key questions to ask, along with my thoughts on each.