Studio Booking Software Articles

facebook_logoLately I have become obsessed with social media and how I can use it to better and more efficiently communicate with my clients. In my case, I run a music school in Brooklyn, NY (www.BrooklynMusicFactory.com) and so I am in regular communication with about 60 registered students and parents. Let’s review briefly the traditional ways of communicating:

  • In person. Networking by being where your clients like to be; coffee shops, clubs, playgrounds, school functions, conventions, etc.
  • By phone. Calling regular clients to ‘check in’ or cold calling potential customers.
  • Snail Mail. Sending out cards or even hand written notes announcing events, thanking loyal customers, reminding new and old customers of what you offer.
  • Email. Essentially the same use as snail mail, with the additional benefit of attaching media files.

The question we, as studio or school owners need to ask ourselves is how effective are these forms of networking and communicating. Are they resulting in an expanded network that is blossoming into a larger client base? Or as my brother, a studio owner in Nashville, TN, pointed out, often it feels as though he keeps running into the same people at every party he throws (his main form of promotion/networking). His client base is not expanding through the channels that seemed to work only a few years ago. The traditional forms of networking can and still do work for some (my connection to and participation in my children’s school is still the strongest networking tool I have), but times are changing and our clients are turning elsewhere for advice and guidance when choosing teachers, studios, schools, etc.

Keep in touch with your students.  You could call them your customers, since managing a studio is running a business.  But whether you call them customers, or simply your students, there is one important way to make sure you keep in touch with their needs:  Always keep in mind that behind that email address, that phone number, that invoice, that payment, is a real person.

Now, this may seem obvious, but there are many times when other concerns get in the way.  And those are often exactly the times when you need to remember how to treat your students well.

It is important to be efficient with your time, but don’t sacrifice your students for the sake of “efficiency.”  For example, those mass emails you can do in Studio Helper – it might be tempting to toss out the same message to everybody, but should you?  Think through what you are saying, and to whom you are saying it.  Make an email template that allows you to personalize the message by including each recipient’s name, and then think carefully.  Do you really want to send that note about payments to students who have already paid?  Do you want to ask for more signups for the recital and include those who have already signed up?

It’s worth a little extra time to think about such communications with students.  Above all, it’s important to be consistent in your treatment of them.  Using Studio Helper is a big step because

Latest New Features Recurring Invoices List now shows the number of clients that invoice will be created for, if it's for more than one client. There is now an End Date option on the Student Schedules report. E-mails sent from your studio now are addressed as being from the studio name rather than the studio admin name. ...

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New Features in October 2010 Calendar Location View! You can now see a side by side comparison of the schedules of different locations/rooms at your studio! You can now hide the sidebar on the calendar page to give you more room to see your events! Just click "Toggle Sidebar". You can now search through past expenses using a simple or advanced search option. You can now send up to...

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It’s important for any business to keep in touch with its community, which includes all its current and potential customers.  Your community may be your neighborhood, or your metropolitan area, or your online community, or any of the above.

We’re going to look at ways to keep in touch.  Speaking of which, this blog is interactive, and you are invited to add your comments at the end of the post.  Just submit your comment at the bottom where it says “Leave a Reply”.  It is interesting and helpful to hear about your concerns, questions, and experiences, on each topic.

This post is about keeping in touch with your community.  It’s a great time of year to be thinking about this, as the holiday season approaches.  People are looking for gifts, for events, and for plans for the new year.  You can provide all three.  If you would, please do leave a reply at the end of this post to tell us what you have tried in this regard, whether successful or not, and we’ll all appreciate reading about it.