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09 Jul

What Are You Offering At Your Studio?

by cconrad
in Facilities, Finances, Marketing, Program Development, teacher resourses
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First piano lessonSummer is the time when many families begin to consider what activities they will be enrolling their children in for the fall. Potential clients will be calling and e-mailing, checking out your website, and asking for word-of-mouth referrals.

 

Now is the time you’ll want to make sure that you are communicating to families what YOU have to offer.Here are some things you will want to think through when it comes to selling yourself — and telling others what sets your studio apart.

1. Your credentials. Do you have a degree in your field? Do you participate in ongoing education? Have you been running a studio for years on end?

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09 Nov

Above and Beyond: Offering More Than Lessons

by cconrad
in Marketing, Performance, Policies and Procedures, Program Development, Teaching
Comments

music workshopAs a piano teacher, the bulk of my job is offering weekly lessons to my students. But if I stopped at that, I wouldn’t be setting my studio apart in my community or creating a wholistic learning experience for students of my studio.

Yes, learning technique, repertoire and theory on a weekly basis is of the utmost important. But I also need to provide my students with opportunities to perform, compete, create and engage with other music students and music professionals and in doing so, expose them to a variety of things within my scope. This creates well-rounded, motivated students and lets my students, their families and the community know that I am an active and thriving studio.

Here are some suggestions for things we can offer to our students that go above and beyond weekly lessons:

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10 May

Summertime Advertising

by cconrad
in Marketing, Performance, Program Development, Teaching
Comments

farmers marketYou’ve finished your last lessons of the school year, thrown together a final recital and are ready to take a breather from all things studio-related. Rest and rejuvenation are important for studio owners, but don’t put your studio work on the shelf for too long — summer is a great time for advertisement and provides many opportunities to get your studio name into the community.

Here are just a few reasons the summer is a good time to advertise:

  • Parents have completed many activities from the previous school year and are beginning to think about what extra-curriculars they wish to enroll their child in for the fall.
  • As students move, graduate or decide to pursue another activity — you may lose some of your currently enrolled students at the end of the school year and need to replace their spots to maintain your current income.
  • Getting your name into the community during the summer helps current families along with your community see you as an active studio owner.
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09 Nov

A Recital for Charity

by cconrad
in Marketing, Performance, Program Development, teacher resourses
Comments

charityThis month, I did something at my studio that I’ve never done before — I used my studio to raise money for a local charity.

We have a very beloved charity in our area that works with children with disabilities. Each summer, they host a camp for children undergoing cancer treatment, and invite those children and their families to spend a week in the mountains enjoying outdoor activities, musical therapy and fellowship with one another.

To make this recital unique and also get my students excited about the opportunity, I kept my expectations simple and let them have control. I gave them the option to play between one and five songs of their choice, and called the recital a “Play-a-thon”. Pieces didn’t have to be memorized, and they could be any pieces that they have learned in their time with me. Students LOVED this freedom, and even though we had a few random Christmas pieces thrown in the mix, it was fun for me to learn the pieces that they consider all-time favorites.

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09 Apr

Preparing for a Performance: Practicing

by cconrad
in Performance
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pianopracticeIn my years of experience as a piano teacher, I can honestly say that the most challenging part of the recital isn’t the recital itself — it’s the preparation for it. Getting students to practice efficiently and well in preparation for a recital can seriously do me in. Here’s a few things I include as part of my students’ preparation for an upcoming performance:

-Technique: I try to include technique exercises that will enhance their recital piece. If a student is learning a sonatina filled with scales and trills, her warm-up exercises each week will emphasize building strength to play these scales and trills quickly, accurately, clearly and confidently.

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